A Study on Indian ‘Ready-to-Eat’ Food Industry

A get wind on Indian order-to-Eat Food Industry 1. bother Identified 1. 1Problem Definition Indian lifestyle is undergoing a massive socio-economic change, which is also being reflected in diet habits. Owing to this fact, India is experiencing a significant harvest in the Ready-to-Eat Food industry. The Indian Ready-to-Eat industry is making a huge progress and Ready-to- eat on forages grocery store in India is anticipate to reach Rs 2900 Cr by 2015. The popularity of restore-to-eat packed regimen now is no longer marks a special occasion. People want value for time, gold in terms of quality and variety.The diet bear on industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export and Expected growth. tasteful food grocery in India accounts for 32% that is Rs. 1280 cardinal or 29. 4 zillion US $ in a total estimated commercialize of Rs. 3990 billion or 91. 66 US $. The demand for this industry comes from t he spherical Indians as advantageously. NRIs and others are looking for accessible food, (almost) authentic dishes and entree on the go. This demand for ready-to-eat meals has captured a large amount of the food retail market in India and around the world.Walk in into either desi grocery shop in North the States and one can find a coarse assortment of emerging desi brands. Also Euromonitor International, a market enquiry company says that amount of money Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. The factors contributing to this growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of outperform on the supply side, coupled with increasing fluid incomes, diminishing culinary skills and the rising need for doodad on the demand side.The new technologies and techniques like retorting or sterilization process, which ar e developed to store the ready to eat food products and increase there shelf life is also an important factor adding to the unwavering growth of this industry. Some of the reasons for the market growth are listed as follows Globalization of Indian food and its finishing are the core factors for popularization of ready to eat foods. Main motivation for these ready to eat foods is troubled growing foreign market. Retail outlet purification is now growing rapidly in India. shelf lives of these foods are at least 12-18 months. Quality, Taste and olfaction of these foods remains as good as new-fangled up to the expiry date. Women wanting to spend more time out of the kitchen. More working bachelors staying forth from homes. Cost effective in comparison to the Indian cuisine served by the restaurants in foreign countries. 1. 2Problem bid A study on Indian Ready-To-Eat food industry Market 1. 3Research Objectives 1. To study the market of Indian Ready to Eat food. 2. To determin e the factors affecting the obtain decision of Ready to Eat Food. . To identify market potential of ready to eat market discussion section in India 4. To understand the consumption pattern of Ready to Eat Food. 5. To identify the target market segment for RTE 6. To analyse the competition among different brands. 7. To develop selling strategies for RTE products 2. Proposed Methodology 2. 1Type of Data Research Methodology The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary. A well-structured questionnaire will be prepared to collect the primary info through with(predicate) the questionnaireSampling Process Non probability of Sampling 2. 2Tools for data collection Primary Data ?Questionnaire ?Personal audience Secondary Data ? Internet ? Magazines ? Companies Brochure exemplar size 100 Sampling Technique doodad Sampling. 2. 3Framework for data analysis Analytical tools to be apply ?Percentage analysis ?Chi-square test ?Rank correlativity ?H test ?U test ?analysis of variance 2. 4Expected deliverables This study is used to understand the market of Indian Ready-To-Eat Food Industry, its growth potential, consumer behaviour and to develop commensurate marketing strategies.